Catwalk Coifs

Photography How Kay Lii & Ellen Lim

Who cares for birthday cakes when you can have a 45-minute runway extravaganza instead? How Kay Lii reports on Redken’s recent 50th anniversary.

When you’ve been around for half a century, you’d want to celebrate the fact in a big way. How’s this for big? American professional haircare brand Redken hired 36 models, gave each one a fantastical hairstyle and showed them off to the public for the first time in Singapore at April’s Audi Fashion Festival.

Raymond Tan, its brand manager, says: “Traditionally, hair shows are closed-door events for trade purposes, but we felt that they can be an inspiration for consumers, just like other fashion shows, so we opened the doors to the clients of Redken stylists.” Over 1,000 eager guests turned up for the Inspiring World of Redken, which had three segments – Past, Present and Future.

From Female - July 2010

Regional Best
The top Spring/Summer 2012 looks from Indonesian, Singaporean, South Korean and Thai labels – all in stores now. ···································· The Art of Attraction
It took 65 years for Dior to team up with an artist. The result: a capsule collection of the brand’s iconic accessories that screams for attention. Caroline Suganda reports.···································· There’s a Pattern Here…
Separates in matching prints.

and more

To Good Health
Most women here seem to think using just moisturiser is enough, let alone adding a pre-serum booster to their routine. So why is L’Oreal launching one? According to the brand, the most basic principle of skincare is giving it a healthy start. Natasha Chiam reports.···································· Turn up the lights
Neon lips don’t have to be a tacky relic from the ’80s. This season’s are still bright, but rich and matte, not fluorescent, and best worn with natural-looking eyes.···································· Hair Apparent
When it comes to makeup brushes, the key thing is how soft they are. And cult Japanese brand Artisan & Artist, famous for its calligraphy brush heritage, really knows how to make them oh-so-soft (if we had blankets made from them, we’d never get out of bed). How? Because each hair is placed and cut by hand at a specific angle so there’s zero scratch. Bonus point: All natural hairs are cruelty free, which means no animals are killed or hurt to produce the brushes. At Schmidt Marketing Flagship Store.

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