Whether or not you’re a fan of Kpop, you have to admit, the South Koreans know their beauty. And with the success of Laneige, Sulwhasoo and Innisfree, it’s no wonder Amorepacific decided to debut its floral-inspired brand Mamonde (which means “My World” in French) locally.
Mamonde has always gathered inspiration from the beauty of nature, in particular flowers. In the 1930s, Amorepacific’s founder Sung-Hwan Suh would often help his mother out in her camellia oil business. Back then, Suh’s mother Dok-Jeong Yun would ground up camellia seeds to produce oil, which she would then sell to women who lived in the neighbourhood. The camellia oil proved to be such a hit that Suh would eventually learn how to preserve and extract camellia oil in its purest forms.
Today, Amorepacific has created a Mamonde Garden dedicated to research and development. It is home to a team of top botanists who study the various benefits of flora and continuously develop and innovate Mamonde’s range of products. Flowers such as hibiscus, camellia, magnolia, honeysuckle and lotus are grown in a strictly controlled environment to protect the integrity of their benefits.
Backed by Amorepacific’s technological expertise, Mamonde’s products are developed around the unique properties of different flowers. Flowers in full bloom are handled gently and handpicked from the garden. To preserve the active ingredients, flowers are usually frozen or heat dried. The active ingredients are then extracted and used in product development.
Each of Mamonde’s skincare ranges is created around the unique characteristics of flowers and using them to develop product lines that address various skin concerns. Similarly, the brand’s makeup line is inspired by the vibrant nature of flowers, its colours and fragrance. The product packaging has also been designed to reflect its philosophy and incorporates subtle floral elements. Mamonde products are currently available at Lazada Singapore, but the brand plans to open a stand alone counter later in the year.
We picked out the five must-have Mamonde products we are loving now.