Another K-Beauty Brand Is Hitting Town And We’re (Still) Excited

Yes, we know. There seems to be a new Korean beauty brand coming to Singapore every week. But the arrival of Hera is definitely worth getting excited about.

Actress Gianna Jun Ji-Hyun Photo: Hera

Travelling to Korea means coming back laden down with beauty products – especially those that you cannot find in Singapore.  We’d be surprised if your haul didn’t doesn’t include luxury brand Hera, Korean’s top-performing beauty brand. But after hauling back boxes of their bestselling cushion foundations, you’ll now be able to spare some luggage room. Come mid-May, Hera will be launching in Singapore with their first counter at Takashimaya.

Hera UV Mist Cushion Photo: Hera

With Singaporeans embracing all things Korean, its little surprise that we’re the second country (after China) that Hera is expanding outside of Korea. Aside from the 165 square feet counter in Takashimaya, beauty junkies will be able to look forward to a flagship store that will be launching in the second half of this year.

Hera Rouge Holic Exceptional Photo: Hera

The brand encompasses both skincare and makeup – shopping list must-haves are their UV Mist Cushion (one sold every two seconds in Korea), their Cell Essence and the Rouge Holic Exceptional lipsticks.

Jun Ji-hyun in Legend of the Blue Sea Photo: SBS Korea

If you need any convincing about how these look on the skin, think back on Korean actress Gianna Jun Ji-hyun (who’s the face of the brand)  in the hit series Legend of the Blue Sea, who used all three products. Till then, we’re rationing out our Hera cushion foundations until we can stock up in May.

This story first appeared on www.herworld.com 

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