Everything You Need To Know About Dior’s New Pop-Up Store

Dior has opened a new pop-up store at Ion Orchard Level 1 Atrium as part of a global initiative to  celebrate its Spring 2017 collection by new creative director Maria Grazia Chiuri. We take you through the details.

By now you’ll have no doubt read all about Maria Grazia Chiuri in Female’s March 2017 issue – the first ever female designer to head up the house in its seven decades of storied history.

Chiuri’s first collection for the house – Spring 2017 ready-to-wear – is being feted with a series of pop-up stores around the world – and yes, Singapore is one of the lucky 15 locations. Opening tonight till 22nd March, the Singapore store is conveniently located in town at ION Orchard Level 1 Atrium.

Just what makes this collection so special that it warrants a global celebration, you say?

Well for starters, it’s perfectly in tune with the times – Chiuri’s brought a feminist slant to Dior with her highly popular “We Should All Be Feminists” T-shirt, which was inspired by the works of acclaimed Nigeran author Chimamanda Ngozi Adichie. It’s already a big with celebrities from Rihanna to A$AP Rocky – the Barbados songstress wore hers to show solidarity with the Women’s March in January while the rapper wore his while attending the Paris leg of the men’s fall 2017 fashion shows.

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While the T-shirt is reportedly already sold out in Singapore (despite only reaching stores less than 2 weeks ago) and in many locations around the world (given the political times we find ourselves in, how could it not?) fans of the house can still get ahold of other key pieces, from apparel to accessories.

Key looks such as this gilet will be on display and available while stocks last. Considering it’s the opening look from the runway show and one of the main themes of the collection – fencing – fans will be wise to snap it up fast.

House icons like the seminal Bar jackets will also be hot collectors’ items – in fact, Dior president Sidney Toledano has told industry publication WWD that they have already had to re-order Chiuri’s version of the Bar jacket as demand has exceeded expectations.

Another key thing that differentiates Chiuri from previous creative directors? She decided to acknowledge all of her predecessors, from Monsieur Dior himself to even Hedi Slimane, who introduced the bee motif during his tenure at Dior Homme.

The red tulle gown at the forefront is a modern incarnation of Monsieur Dior’s Moulin Rouge dress from the 1954 collection

Keen-eyed fans will find that the bee motif strewn all over the collection, embroidered on everything from runway apparel to accessories

She’s also introduced a younger, modern image to Dior, with buzzy accessories such as delicate chokers, knuckle-duster rings, adorning the classic Lady Dior bag with studs, and even shortened the “J’Adore Dior” motto from John Galliano’s era into a cute “J’Adior” that comes in a new block font.

My personal favourite accessory? The technical fabric slingback that simultaneously oozes ’40s charm while retains a contemporary  flavour with the “J’Adior” logo.

These slingbacks come in flats, the 6.5 cm one pictured here and a 10cm heel version, available in various finishes.

Besides “We Should All Be Feminists”, other slogans introduced in the same collection include “Dior(e)volution”, signaling the new era under Chiuri’s charge. You’ll find it being flashed on zippy LED lights at the pop-up store as well. With the flooring featuring a regal cabochon pattern inspired by Dior’s couture salon in Paris, the pop-up manages to cleverly marry the brand’s history with the new.

The pop-up store will only be in town for two weeks so we’d say: what are you waiting for?

Like this? Check out how new creative director Maria Grazia Chiuri is remaking the house of Dior, how the new J’Adior logo has won our stamp of approval and the behind-the-scenes look at how Miss Dior Bow is created at the house’s atelier

All photos: Vee Chin