Is This The Reel Life? Yes, These Are Ad Campaigns, Not Movie Posters

Ad campaigns are emblematic of what any brand wishes to portray about itself but personally, we find that ad campaigns which build a story around a season’s collection to be more engaging. For Fall 2017, we’ve detected a trend – ad campaigns which appear to run along the lines of B movies, which traditionally are campy, low-budget films that typically deal with horror and sci-fi themes.

Here, we round up four of the most ingenuous ad campaigns of the season: