This Chinese Actress Is The New Face Of Gucci Eyewear In Asia

Chinese actress Ni Ni is now the Italian brand's new eyewear ambassador.


The 28-year-old actress made waves in her breakout role as a selfless prostitute in Zhang Yimou’s 2011 flick The Flowers Of War, and was most recently in Luc Besson’s action film Warrior’s Gate. Buapart from her roles on the silver screen, she’s been making appearances on the fashion front as a regular attendee of Dior’s Haute Couture shows at Paris Fashion Week. And yes, she’s (obviously) a fan of Gucci too: She was spotted toting the GG Marmont shoulder bag and wearing the brand’s embroidered jeans from Pre-fall ’16.

Ni Ni’s appointment as ambassador for the Gucci Spring Summer 2017 eyewear collection shows the brand is going all out to capture a big market share in the Asian market. And it’s one smart move, too, considering how it’s the first range that’s designed by Alessandro Michele (previously, the line was owned by luxury eyewear manufacturer Safilo). What that means for us fashion fiends: More opportunities to own accessories that bear all the hallmarks of the creative director’s quirky-meets-geek-chic aesthetic.

The campaign will be released in Asia next month, but here’s your first peek at the images, shot by British fashion photographer Glen Luchford:

ni-ni-actress-1

The Havana optical frames will rank high on every fashion girl’s list of must-have accessories.

 

ni-ni-actress-2

Round sunnies get the “so-ready-to-party” treatment.

 

ni-ni-actress-3

This oversized pair of cat-eye sunglasses come with a tiger symbol and the GG logo on the temples.

 

Like this? See what Asian celebrities like Ni Ni and Gong Li wore to Cannes last year, check out these hot Asian eyewear brands and why you should own a copy of this Gucci limited edition book.