sydney menswear

Henry Ng, the personality behind the popular menswear and lifestyle website Street Style Poser, is the consummate multi-hyphenate – he’s a writer, stylist, photographer and digital marketer.

sydney menswear
Henry Ng aka the guy behind @streetstyleposer

We first got to know Ng through rising rapper Mean.XS‘ Instagram feed – Ng was back in town for a visit and where else did the two hit up but the local offshoot of Dover Street Market. It makes sense that the two would be palling around – Ng directed two of Mean’s videos (Take Me/Dive and the recently released Trollin’), both of which were shot in Sydney.

“Mean and I met on Instagram through a mutual love for Raf Simons. We started talking about doing a music video together and because we got along from the get-go, it happened even though I’ve never done a music video before,” he says.

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Welcome back to Singapore, @streetstyleposer!

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Ng, who is in his 30s, works as a digital and social media marketer in the day. Fittingly, his media-savviness led him to start up Street Style Poser (@streetstyleposer) back in the early days of Instagram – 2013, and his following has since grown to more than 30K as of press time.

The success of Street Style Poser has led to several collaborations with major brands such as W Singapore and Dior Homme, the latter of which gave him free rein to style the label’s Fall/Winter’17 collection as an editorial spread for his website.

sydney menswear

sydney menswear

sydney menswear
Ng, all in Dior Homme F/W’17

True to his multi-hyphenate status, Ng also tried his hand as a menswear designer with his own label Orri Henrisson (now defunct) in 2008. While he didn’t have any formal training in fashion design, the exit of his design partner meant that Ng had to learn the ropes from scratch along the way. He did well enough with the label till the point where it was invited to show at Melbourne Spring Fashion Festival in 2012 and received positive reviews. But sadly, a confluence of factors (expensive manufacturing and competition from high-street labels, among others) led to his decision to shutter the label.

sydney menswear
Orri Henrisson S/S’12. Image: Meagan Harding Photography

Here, we get to know the man a little closer:

How he came to be based in Sydney: 

“I moved to Australia in 2004 for university and have stayed on since. I was based in Melbourne for nearly 10 years before making the move to Sydney, which I much prefer. Melbourne is quaint and different compared to Singapore so I get the appeal but that wore off for me after a while. Sydney has great weather, some of the best beaches and hikes in the world. I also like the outdoor lifestyle (without having to get too sweaty like Singapore) so Sydney really suits me.”

On his work philosophy for Street Style Poser:

“By today’s standard, I don’t think I have a huge following. Some of these influencers who’s been using Instagram for 1-2 years have over 50k or even 100k followers. Of course, it gets a bit grey how they get that many followers with so few followings in such a short period of time but it’s not difficult if you Google growth hacks. Many of them just want to cash in on the influencer marketing opportunity or turn it into a full-time career, and if that’s your goal, you’ll find ways to increase your numbers in the quickest way. I want to be as authentic as I can when working with brands as an influencer.”

On his aesthetic:

“Raf Simons, Thom Browne and Dior Homme are hands down my favourite brands though I buy from others as well. I tend to buy statement pieces that I know I can wear to ordinary places like the supermarket, just to be ridiculous.”

Behind the scenes at Street Style Poser:

“It’s just me and my partner. I’ll set up the camera and get him to snap as many pictures as he can and I’ll do the post production and writing. I’m very lucky in that he enjoys the creative process and he’s got an eye for composition. I do have some contributors who write for Street Style Poser and that’s definitely something I’m expanding in the new year.”

What’s next:

“I’m hoping to work again with Dior Homme for S/S’18 and a few other brands. I’m also starting a Youtube channel – I often get asked style and travel questions by followers and while I can address that on the blog, I feel videos are more personal and engaging, especially since many of us are time-poor these days.”