Your magazine purchasing and subscription habits

Q1. Which of the following magazine(s) do you buy? You may choose more than one answer.

Last 6 Months Last 3 Months Last Month Prefer to Read The Most
Female
Her World
Elle
Harper's Bazaar
L'Officiel
Smitten
Cleo
Woman's Weekly
Simply Her
Cake
Others, please specify
None

Q2. Which of the following magazine(s) do you currently subscribe to? You may choose more than one answer.

Female
Her World
Elle
Harper's Bazaar
L'Officiel
Smitten
Cleo
Women's Weekly
Simply Her
Cake
Others, Please specify

Q3. Where do you usually get your copy of female? You may choose more than one answer.

Convenience stores like 7-Eleven or Cheers
Supermarkets like NTUC or Cold Storage
Newsstands
Book stores
Petrol kiosks
Borrow my colleague's or friend's copy
Subscription
Others, Please specify

Q4. What is the main reason for you to purchase this copy of female? You may choose more than one answer.

The cover model
The coverlines, please specify
The content, please specify
The free gift that comes with the copy
I subscribe

Q5. Please indicate your opinion for each of the following sections in female.

Very Interesting Quite Interesting Neutral Not Very Interesting Not Interesting At All Don't Know, Never Read It
Style Spy
The Mix
Time
Jewels
Fashion Spreads
Look Book
Aesthetics
Beauty Spread
Male
The List

What promotions, gifts, events and special supplements do you like

Q6. How often have you decided to purchase a magazine based on the factors listed below?

Everytime Most of the Time Sometimes Hardly Never
Cover model
Coverlines
Magazine design
Cover premium give away
(i.e., free gift attached when you buy the magazine)
Free supplement/Special booklet

Q7. Please indicate how interested you are in each of the following special promotional offers or contest prizes.

Not Interested Not Really Interested Neutral Quite Interested Very Interested
Fragrances
Skincare products
Makeup products
Fashion products
Watches
Spas voucher
Dining voucher
Sports apparel/accessories
Travel voucher
Travel / trip
Mobile phone
IT Gadgets (Thumb drive etc)

Q8. Any other type of special promotional offer / contest prize you would prefer?

Q9. Please indicate how interested you are in each of the following events that we would like to conduct in the future.

Not Interested Not Really Interested Neutral Quite Interested Very Interested
Female 50 Gorgeous People
Female/Nüyou Catwalk Collections
Champagne/Wine appreciation workshop
Fine dining at various restaurants
Private shopping spree with a personal stylist
Watch appreciation workshop
Private sale/preview
Fine jewellery preview
Spa retreat

Q10. Any other events that you would be interested in?

Q11. Sometimes you receive a free gift when you purchase a magazine. Please indicate how interested you are in each of the following types of gifts.

Not Interested Not Really Interested Neutral Quite Interested Very Interested
Fragrance Sample
Makeup Products (e.g. eye shadow, lipsticks, blusher)
Fashion Vouchers
Spa/facial Treatments
Sample Of Skin Treatment
Products (e.g. moisturisers)
Stationery items (e.g. Post-It-Notes, pens)
Discount cards (e.g. lifestyle cafes,boutique, fitness centres)
Special booklet / Supplement
Sports accessories (e.g. water bottle, waist pouch)

Q12. Any other type of free gifts you would prefer?

Your shopping habits

Q13. Which of the following products and/or services do you currently own or intend to purchase in the next 12 months? You may select more than one answer.

Currently Own Intend to Purchases in The Next 12 Months
Designer label RTW
Handbag (>$1,000)
Shoes (>$500)
Fine jewellery
Investment timepiece
Makeup products
Skincare products
Haircare products
Fragrance
Aesthetic treatment
Fitness/Health Club membership
Luxury holiday
Mobile phone
MP3 player
Digital camera
Flat screen / plasma / LCD TV
Gaming set / Consoles
Laptop
Home entertainment /theatre system
Finance products
Car
Property

Attitude towards advertisements

Q14. Which of these following statements best describes your attitude towards advertisements in the magazine? Please select only one answer.

I rely on ads most of the time as recommendations of what to buy
I refer to the ads occasionally to get ideas on which products to buy
I seldom look at the ads, and refer to other sources to get information about products I want to buy
I hardly look at the ads as I do not find them reliable

Your lifestyle

Q15. Which of these statements best applies to you with regard to wearing the latest fashion trends? Please select only one answer.

I'd like to be one of the first few to be seen wearing them
I wait until some of my close friends wear them before I do
I prefer to wait until people on the streets wear them so
I won't feel awkward
I do not really care about fashion trends, I wear clothes that I am comfortable in

Q16. How often are you involved in the following activities in a month on average?

Never Less Often Than Once A Month Once Fornightly Once A Week 2-3 Times A Week Everday
Clubbing
Visit karaoke
Visit bar/ pub
Visit gym
Going to movies
Eat fast food
Watching TV
Shopping
Fine dining
Visit Whisky bar
Visit wine bar
Visit spa for massage, facial treatment etc
Go for art performances
Go to concerts
Visit religious places (church, temple, mosque)
Accessing internet

Q17. Which of the following activities would you normally do while accessing the internet?

Yes No
Check email
Browse different sites
Blog
Download music
Play games
Watch videos
Purchase products online
Social networking
I do not access the internet

Q18. How much on average on a monthly basis, would you spend on the following:

Transportation Food Entertainment Insurance Clothes Skin and Body Care Products Personal Care*
< $100
$101-200
$201-300
$301-500
$501-700
$701-1,000
> $1,001

* Personal care would include spa, facial treatment, fitness/gym, and other body/health treatments sessions

Who are you

Name


Email


Address


Postal code


Telephone

(H/P) (H) (O)

Please indicate your gender

Male Female

Please indicate your age

What is your highest level of education?

Which of the following best describes your monthly personal income?

S$ 2,001 - 3,000
S$ 3,001 - 4,000
S$ 4,001 - 5,000
S$ 5,001 - 6,000
S$ 6,001 - 8,000
S$ 8,001 and above

Please indicate your dwelling type.

HDB 5 rooms
Executive / HUDC
Private apartment / Condominium
Bungalow / Compound / Semi-Detached
Others, please specify

What is your marital status?

Single
Married
Divorced/Separated/Widow

What is your occupation?

Any other comments you would like to share with us?

Would you like to be included in our mailing list?

Yes No

This is the end of the survey, thank you very much for your feedback!
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