A duo of trained skincare formulators is behind the creation of the brand
Female entrepreneurs and skincare formulators Elsie and Dominika – both of whom have diplomas in Natural Skincare Formulation – founded BYBI Beauty in 2017. They first came to fame with their blog Clean Beauty Insiders, which is currently the UK’s largest natural beauty platform, and are recognised as pioneers in the natural beauty field.
The brand was created to fill a hole in the beauty industry
BYBI stands for “By Beauty Insiders”, and was started because both founders wanted to create products that they wanted to use themselves but were unable to find in the market. Elsie and Dominika wanted to formulate clean skincare that were effective and designed to optimise your skin’s overall health, instead of just treating one problem.