also available at:

The Key To Looking Young Forever Might Be Starting Young

Is treating ageing skin woes like wrinkles and lines even before age 25 – when they’re non-existent – marketing spiel, or the new route to the fountain of youth? Vanessa Chia investigates the trend of “prejuvenation”.

Live Right

For those unconvinced, there’s always the wellness approach. The under-30 women we spoke with all agreed that living right is a vital part of prejuvenation too.

Says executive Lian Mei Ting, 29: “I used to think that age is the main reason for skin ageing, which makes it inevitable, but I’ve since learnt that sun damage is one of the main culprits. Now, I always wear sunblock and stay out of the sun as much as possible.”

Getting rid of bad lifestyle habits known to cause one to look older – late nights, smoking, excessive alcohol consumption (or just reference Lindsay Lohan) – will definitely help too. As Dr Heng of IDS Clinic puts it: “A healthy, positive lifestyle is a prejuvenation lifestyle.”

The Products

Skincare to kick-start prejuvenation at home:

1. IDS Rejuvenating Complex, $245


This contains the brand’s Zinc-Elastin Firming Complex along with a proprietary Enhance delivery system to promote effective absorption of its active ingredients. When used over time, it supposedly boosts collagen and elastin production, reducing the appearance of fine lines and wrinkles.

2. Dior Capture Totale Dreamskin Advanced, $200


Its improved formula boasts unique active biomimetic ingredients that refine skin texture to achieve a soft-focus effect, blurring imperfections, while active boosted longoza extract reportedly promotes collagen and elastin production for a smooth, supple complexion.

3. Yves Saint Laurent Beaute Forever Youth Liberator Y-Shape Concentrate, $189


A targeted concentrate to help firm, lift and redefine a woman’s best features – jawline, neck and decolletage – now with an improved formula for faster results.