Any woman who owns a phone will likely have an app that offers a beauty filter on it – yes, Instagram is also one of these apps. But beyond helping your skin look flawless for the ‘gram, true beauty lovers need more useful beauty apps that provide useful skincare and haircare information and help you shop better, so you can have a more holistic approach to beauty. Here are five free ones we really like.
1. YouCam Makeup – Magic Selfie & Virtual Makeovers
With over 100 million downloads and a rating of 4.2 out of 5 stars rating based on 3.5 million reviews on the Google Play store (its App Store score is 4.8 out of 5, based on over 50 thousand reviews), this is one popular beauty app. And for good reason too. The beauty filters track your face quite accurately so you can try on makeup looks virtually in the app. It’s also a major one-stop app for the beauty lover in you, with content sorted into categories such as Eye Makeup, Nails, Hair, Skincare and more. Tapping on these categories brings you to a Pinterest-like board interface, where you can see pictures (for makeup inspiration), links to curated beauty articles (to beef up your beauty knowledge) and video tutorials too. In the Home tab, you can edit photos and videos and even analyse your skin condition with the Skin Score button. Create an account to track your day-to-day skin condition. It’s like Pinterest, Instagram, Facebook and Youtube all rolled into one – but for beauty stuff mostly.
2. Althea: Best of Korean Beauty
K-beauty fans rejoice, for this shopping app will keep you updated with the latest K-beauty trends and let you buy from your favourite K-beauty brands without you having to make a trip to Korea. Sign up for an account and pick a few brands to follow to see their latest promotions and discounts. We counted over 120 brands, many of which have yet to hit Singapore’s shores, such as IOPE (an efficacy and research-driven botanical skincare brand under the Amorepacific Group) and CP-1, a popular haircare brand that sells four products every minute. The app offers free shipping if you cart over $29 of products, and you can also bag a mascara or a concealer for $5 and under. This app’s been downloaded over 500 thousand times on the Play Store and is rated around 3.5 stars out of 5 with a total of close to 7,000 reviews on both the Play Store and App Store. We say that’s quite good considering the 1-star ratings are from people who run into problems with their orders or those who have trouble accessing the app in the first place.