south korea

south korea

It’s all about a flawless complexion

Seunghee Lee (SL): “The hottest makeup look right now is a semi-matte base as many are now more into having a flawless complexion. A base product that gives perfect coverage but is still very natural is something they tend to look out for, which is why they prefer a semi-matte cushion compact as it does both jobs.”

The most popular makeup items they are currently loving

SL: “Eyebrow makeup of any sort – think pencils and gels – are really popular now as Korean women want to place more emphasis on their eye area. The other product would be a concealer. The younger generation is very diligent with their skincare regimes, which is why many of them have really good complexions. Thus, they usually only apply a concealer as their base makeup because their skin is already fair and just need minor corrections. Semi-matte cushion compacts are also pretty popular and lastly, matte lipsticks. Particularly, red coloured matte lippies.”

south korea

The must-have skincare products

Youjin Choi (YC): “A water essence (which I feel is the most effective product in any K-beauty ritual), serum and cream are the three must-have products for Koreans. But personally, I like to add a mask to my routine too.”

They never forget using a lip tint

YC: “When Korean women don’t have time for makeup, they normally only use a lip product, which is why lip tints have been one of the best-selling products here.”

The age they start dolling up

SL: “It would probably come as a huge surprise to you but these days, children who are aged nine or 10 already start putting on makeup. Starting from the age of five years old, they start playing with these beauty toy kits. In Korea, it is normal for grown women to think that they have to wear makeup before going out, out of courtesy to others. So it has become a culture where children grow up and see their moms applying makeup.”

Main image:

Like this? Check out the 10 hydrating serums every skincare regime needs, the skincare and makeup tips from Korean beauty experts and the hottest backstage beauty looks at Seoul Fashion Week