#1: It is not a regular sponge
There are tons of makeup sponges and applicators in the market but what makes the Beautyblender sponge different is its exclusive material, “which is designed to be used wet to deliver natural results while using a minimal amount product,” shares Silva. It is also aqua-activated (reportedly the first in the world) so it has to be used when either wet or damp (it expands to about twice its size and feels extremely soft). She adds that its shape is designed to perfectly apply and blend product anywhere on the face and is also reusable (the team recommends a three-month shelf life with proper care).
#2: It can even be used to apply skincare products
Yes, it’s not just exclusively for makeup and is supposedly “cleaner and more sanitary than using your fingers”. She adds that it also uses less amount of product and ensures better, more thorough application especially around harder-to-reach areas like the eyes.
#3: It has no lines of demarcation
What this basically means is that it is edgeless, allowing makeup to blend perfectly over every contour of the face and mimic an air-brushed effect.
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