#1: It is not a regular sponge

There are tons of makeup sponges and applicators in the market but what makes the Beautyblender sponge different is its exclusive material, “which is designed to be used wet to deliver natural results while using a minimal amount product,” shares Silva. It is also aqua-activated (reportedly the first in the world) so it has to be used when either wet or damp (it expands to about twice its size and feels extremely soft). She adds that its shape is designed to perfectly apply and blend product anywhere on the face and is also reusable (the team recommends a three-month shelf life with proper care).

Beautyblender Original, $32

#2: It can even be used to apply skincare products

Yes, it’s not just exclusively for makeup and is supposedly “cleaner and more sanitary than using your fingers”. She adds that it also uses less amount of product and ensures better, more thorough application especially around harder-to-reach areas like the eyes.

Beautyblender Sapphire, $32. Now available at all Sephora stores

#3: It has no lines of demarcation

What this basically means is that it is edgeless, allowing makeup to blend perfectly over every contour of the face and mimic an air-brushed effect.

Read more on the next page.

#4: You should use a Beautyblender Cleanser to thoroughly clean it

Silva shares that the Beautyblender Cleanser has been specifically designed to gently care for the product so it has a longer shelf life. And no, it’s not an ordinary cleanser too. In a waterless mist form, the cleanser works quickly and easily to help lift surface stains. What else she recommends: cleaning it either before or after every use and to let it dry in an open-air environment.

Beautyblender Instaclean, $26

#5: There’s no specific reason for its iconic pink colour

When we think of the Beautyblender sponge, its bright pink hue may be one of the things that first come to mind – but according to the founder, there was no real reason behind it. “I was sent a sample of the color by accident and I opened it and thought this colour looked happy and fun so I went with it and today it’s an icon,” she shares.

Main image: Showbit.com