In case you haven’t heard, beauty is like, really popular on Instagram. True
masters of the craft know how much power posting a beauty product that
delivers visual impact, an authentic caption with a personal product review and
tagging the brand, has over driving up your follower count.
Especially if your photo has cotton candy shades, retro luxe accessories, or Back To
The Future-worthy formulations. These are some of our favourite products that will stop people mid-scroll.
Cover image: Sunday Riley
Glossier Eau de Parfum, US$60
Let’s face it: you can’t talk about #shelfies without mentioning Glossier. Their brand is the true testament to the power of internet marketing. Despite the fact that most of their products are of basic drugstore-ish formulations, they’ve garnered such a massive following that new releases get sold out on the same day. Their Eau de Parfum, however, is definitely one worth a try.
Hair by Sam Mcknight Cool Girl Barely There Texture Mist, US$36
Did you know that Instagram posts featuring the colour millennial pink get 150% more engagement than average? We know the colour has been trending for three years, but it helps when it’s a product this good. From the brainchild behind Kate Moss’ signature tousled locks, this spray makes you look like you never even tried. It’s perfect for creating long-lasting dimension and texture.
Tatcha Violet-C Radiance Mask, $95
Tatcha steals your attention with beautiful packaging, and this baby is not messing around with its purple-orangey ombre hues. The mask itself is a thick creamy paste in a gorgeous hue of lavender and feels like a cool, comforting blanket upon application. It’s incredibly soothing and you’ll actually see brightening effects after rinsing.
Sunday Riley Luna Sleeping Night Oil, $78
If you need ‘something blue’ to balance out all the pink hues on your shelfie, Sunday Riley’s top seller should be on your list. Made with a good selection of Omega-rich and antioxidant oils, plus a retinoic acid ester — one of the newest forms of retinoids — the product delivers brighter and smoother skin with consistent use.
Mmerciencore Rose Quartz Facial Massager, $73
Don’t forget the obligatory facial massager of course. If you think jade rollers are passé, local label Mmerciencore’s sustainably sourced gems will help you revive your fatigued skin. Pics or it didn’t happen.
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