Every June, La Mer releases a limited edition bottle of its cult Creme de La Mer moisturiser ($710) to commemorate World Oceans Day (June 8). This year, it’s blue and bears the words “Blue Heart”.
The brand has always been a generous supporter of the cause (after all, the cream is made from sea kelp) and since 2005, it has already donated over US$2.6 million (S$3.45 million) to promote ocean conservation efforts. And unlike the usual charity drives that pledge a portion of proceeeds, La Mer gives an undisclosed amount to the National Geographic Society to support ocean exploration and research each year – regardless of the number of bottles sold. Now that’s commitment.
An adapted version first appeared in Female‘s June issue, out on newsstands now.
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