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Beauty

The Chanel Coco Game Center Is The Most Interactive Beauty Pop-Up Yet

While many pop-up stores only feature new collections and limited edition pieces, Chanel's latest Coco Game Center goes a different route.

chanel coco game centerAs its name suggests, the latest interactive beauty pop-up store (which will run from 28 April to 6 May, 11am to 9pm daily) from the brand mimics the arcade halls of Japan. Located at The Luxe Museum, it features a slew of fun game stations named after popular products from the Chanel, such as Rouge Coco, Chance and Hydra Beauty. Bonus: you can even win yourself some exclusive products such as the No.5 L’eau On Hand Cream, Poudre Lumiere Rosy Gold and the Les Beiges Touch Up Sets.

chanel coco game centerAdditionally, there will be a few pre-launches available at the pop-up (which will be available islandwide on 3 May) including the Eclat et Transparence from the Cruise 2018 Makeup Collection, Healthy Glow Tinted Moisturiser from the Les Beiges 2018 Makeup Collection and Micro Liquid Essence and Masque de Nuit au Camelia from the Hydra Beauty range. What else we love: it has amazing lighting for that Instagram-worthy shot.

Excited? Well, remember to make a reservation here to snag a priority slot and win some awesome prizes.

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