#1: Her next album – out this year – could “change the sound of pop music”
And that’s according to an interview with i-D magazine. She’s 24; deftly mixes electropop, goth and rap; and has written for the likes of Iggy Azalea and Sky Ferreira. You’d better believe it.
#2: She’s the alternative girl’s pop music fashion icon
Her style inspirations mash Spice Girls camp with Wednesday Addams noir, and she still scores front-row seats at Moschino and Emporio Armani. Enough said.
#3: She’s Make Up For Ever’s first celebrity ambassador
She fronts the campaign for the French cosmetics brand’s Aqua XL Eye Pencil ($36), a reformulation of its popular, waterproof Aqua Eyes line that’s more suited for everyday wear, but just as fun and highly pigmented. Spanning 20 shades, including matte, metallic and satin tones, it reflects her high-octane style and reportedly lasts hours.