To Gen X, Mr Big was a hair metal band; to Gen Y, Carrie Bradshaw’s erratic love interest in Sex and the City. Now, for Gen Z, the term has a whole new meaning and, some might say, a lot more substance (for one, its name is French).


Besides being smudge-, sweat- and water-proof, Lancome’s recently launched Monsieur Big mascara  ($48) is said to offer 12 times the volume of most others – and maintain it for up to 24 hours, thanks to hard polymers as well as carnauba wax. Its creamy formula means that one coat is supposedly enough for full, dark lashes – much smoother than the other Mr Bigs, that’s for sure.