Obviously you’ll have to walk in to their salon (on June 7) and wait for an available beauty consultant. But why is this happening, and what’s the idea behind their empowering #therealme campaign?
After and before.
A lot of our current beauty standards are unrealistic, from body shapes to ageless faces and an infinite number of hair trends. One of Singapore’s leading boutique salons, Chez Vous makes it a point to ensure that their approach is holistic, practical and real; the salon wants all women to discover their natural beauty. Thus the aim of its latest campaign, #chezvousbeautyisreal, is to liberate women from those unrealistic beauty standards and prove that beauty is attainable, tangible and empowering (#therealme).
In an unprecedented move, on June 7, Chez Vous offers every woman, regardless of age and race, the opportunity to experience a full makeover session when they visit Chez Vous at Ngee Ann City. Every customer is guaranteed no photoshopping and no digital enhancements, just pure pampering bliss. This will be a journey of positive transformation that is real and will hopefully change how women perceive true beauty. While there are no restrictions on the number of people entering the salon, the sessions will be subject to the availability of beauty consultants.
The complete makeover session will include:
• Tips and tricks by a fully qualified beauty consultant
• Hair wash, blow-dry and styling
• Professional make-up
• Professional photography (photos may be used for Facebook posting and other social media opportunities)
Chez Vous, 391 Orchard Road #05-05, Ngee Ann City Takashimaya S.C.
