Cica. If you’re a K-beauty lover you’ll definitely know about this ‘magic’ ingredient. Especially because in the past year, Korean beauty brands have made a conscious effort to create products using this ingredient and some even have specific lines for them. The Face Shop revealed a sensitive skincare line known as Dr. Belmeur Advanced Line that consists of four products made with ceramides, panthenol and centella asiatica extracts. Dr. Jart’s Cicapair and Innisfree’s Bija Cica Care range both help to regenerate and soothe skin while Etude House, who’s normally very makeup-focused, even debuted its Soon Jung line that contains panthenoside to strengthen skin protein.
Of course, centella asiatica is not new and has been around for ages. It was used in traditional Chinese medicine and tigers (yes, the animal) reportedly roll around the plant to heal their battle wounds and scars. So what makes it such a beauty buzzword now?