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It’s one of the most taken-for-granted beauty appliances around, but when the brand that gave us the world’s sleekest bladeless fan creates one, you know it’s going to be anything but.

Compared to others, Dyson’s Supersonic Hair Dryer ($599) – the brand’s first – is said to dry locks faster thanks to its patented digital motor; be more ergonomic (come on, it’s Dyson); less damaging (cue the intelligent heat control technology); and quiet enough for you to enjoy The Get Down during a blow-dry. P.S.: Karl Lagerfeld reportedly already bought one for Choupette.

 

Photography Jasper Yu Art Direction Kim Wong

An adapted version first appeared in Female’s September 2016 issue.

Like this? See Female’s top 20 haircare products for healthy, shiny hair, our top 10 haircare tips for healthy, lustrous locks, and the hair masks you’ll need to treat weak locks.