If you think the Slumber Party that FEMALE threw two months back to celebrate the launch of the Advanced Night Repair Synchronized Multi-Recovery Complex was a fun way to learn about the science of beauty, the beauty giant has another way to make things more engaging.

The brand has launched its first-ever online gaming experience that features four interactive video games housed in a virtual world centred around the super-serum – allowing users to learn more about the best-selling serum through a fun and interactive virtual arcade.

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Known as the ANRcade, the virtual arcade is accessible on your mobile devices and computers. Upon entering, users will get a virtual tour that takes you back to 1982 when the brand first dropped its then newly released night serum.

You will then experience a dramatic fly-through of a nighttime cityscape, which reinforces the brand’s position as a nighttime skincare expert. The virtual tour ends off in a stadium-like dome where you can enter any of the four games room to play while being exposed to the benefits of the product.


The new and improved Advanced Night Repair Synchronized Multi-Recovery Complex.

For fans of Cart Rider, opt for Repair Racer. The game allows players to speed along a race track, ensuring that you avoid obstacles while collecting points and learning about the fast-repair and youth-generating powers of the serum.

Meanwhile, Serum Quest game is inspired by the sensory experience of ASMR; players are required to smooth out the ribbons of serums by activating the rollers. The third game, Beauty Bounce, takes cues from the serum’s dropper: players have to bounce up and across the dropper tops to collect golden bottles without falling in.


The Beauty Bounce room has a game inspired by the serum’s  dropper.

Lastly, Serum Quest is retro-inspired game where the product becomes a weapon to destroy environmental aggressors all while collecting golden serum drops. This reinforces the idea of how the serum aims to defend complexions thanks to an eight-hour antioxidant protection.

If you are keen on bragging your high scores on social media, the arcade comes equipped with integrated sharing options too. P.S. You might want to do that as you can stand a chance to win a full-sized bottle of the new Advanced Night Repair Synchronized Multi-Recovery Complex.

Ready to start gaming? Click here.