also available at:

5 Female Entrepreneurs That've Changed The Way We Buy And Use Beauty Products

From the best creative geniuses to game-changing ways of rethinking the industry, here are the boss ladies who are making waves and kicking butt in the beauty industry.

#1: Emily Weiss, Glossier

Even though Weiss founded Glossier barely a few years ago, it’s virtually hard to imagine life now without its signature millennial pink pouches. Pioneering the concept of consumer-led beauty, Emily Weiss is one of the key figures in democratising the beauty industry, and puts the focus on her customers rather than follow a model that involved mega beauty brands and industry experts dictating to customers what to use and how to use them. Today, beauty has become a community where everyday users are experts in their own ways, contributing to what products are made to make their lives easier.

Plus, anyone who’s ever visited a Glossier store will also understand that shopping for beauty products is no longer just about visiting a store, but more importantly, an immersive way to experience a brand first-hand. I mean, can you even remember a time when #shelfies didn’t start conversations?

Images: Instagram (@emilyweiss and @glossier)

#2: Pat McGrath, Pat McGrath Labs

Known to industry insiders as “Mother”, Pat McGrath is an institution in herself when it comes to makeup artistry. Widely regarded as the most influential makeup artist in present times, McGrath burst onto the fashion scene in the early 1990s while working with Edward Enninful, then a fashion editor at i-D Magazine. The rest, as they say, is history.

Her breathtaking works have since been featured in global editions of the biggest fashion magazines, as well as seen on the runways of shows like Prada, Christian Dior, Balenciaga and Givenchy.

In 2004, she was tapped by Procter & Gamble to take on the role of Global Creative-Design Director for Max Factor and Cover Girl. Finally in 2015, she launched the very first product of her makeup line, Pat McGrath Labs, which retails at Sephora, Net-A-Porter and luxury departmental stores. And after just three years since its conception, Pat McGrath Labs is estimated to be worth US$1 billion. “Mother” does know best, after all.

Images: Instagram (@patmcgrathreal)

Read more on the next page.