jo malone interview

Jo Malone is a woman of exacting taste, particularly when she travels. “When arriving at a new hotel, my husband always says, ‘Don’t take the cases up straightaway; Jo needs to check the room first.’ I often ask to move,” the British fragrance guru admits. “I’ve even changed islands in the Caribbean!” But it doesn’t end there. Malone then sprays a scent she created onto the hotel sheets. “I don’t want to smell those dreadful incense sticks,” she explains.

The scent she spritzes in hotels – and on aeroplanes – is Pomelo, the signature fragrance of beauty brand Jo Loves, which she founded in 2011 upon selling her eponymous label to Estee Lauder. It was created in one of her favourite holiday destinations, Parrot Cay in Turks and Caicos. “I can smell the island as I arrive by boat – peppermint, geranium and lavender,” says Malone, who’s a repeat guest with her husband Gary and her son. “I love the beach, doing yoga and swimming with stingrays. It’s ultra relaxing, and helps my mind think creatively.”

Malone travels incessantly. She’s visited most countries around the world, and some months she’s only home for four or five days. “Yes, it’s gruelling, but I chose it and I thrive on discovering new places.” But she’s just as happy revisiting places she loves such as Grasse, France, where she travels frequently for work: “I love its history, especially the perfume museum. It has a real energy of scent.”


An adapted version first appeared in
Silverkris.

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