When the Nars founder first launched this iconic blush in 1999, it quickly became a cult favourite and beauty icon with numerous spin-off products, countless awards and its designation as the #1-selling blush in the US. This June, the brand will be launching a limited edition oversized version (because there’s no such thing as too much of a good thing) in collaboration with French director Fabien Baron of Baron & Baron, that features a special Nars logo, flirty model visual and a playful #whatmakesyoublush hashtag etched on the mirror. It’ll be the brand’s biggest Orgasm yet! Read our Q&A with Francois Nars below:

Why did you decide to reintroduce the Orgasm Blush?

“We launched Orgasm in 1999 and I never expected it to be so successful. Blush is one of my favourite products and now seemed like the right time to celebrate Orgasm. It gives women who haven’t yet experienced it a great reason to try it.”

What do you think makes Orgasm Blush such an iconic product and why do you think women love it so much?

“I would have to say the versatility of the colour, the sheerness of the texture, and the name! I want to give products a character and an identity. I want people to remember the names and you can’t forget this one.”

Why is this pink-peach hybrid shade so flattering on the skin?

“Orgasm is special because it suits all skin tones. The pink colour and subtle shimmer gives you as natural flush. It’s flattering for so many women.”

Tell us the story behind the name: Did you set out to shock?

“I never anticipated its success. Looking back, I think the combination of the name and the shade made it so popular. I actually first created the name, then the shade – I wanted something shocking.”

How proud are you of Nars Orgasm Blush today?

“I am very proud. You never know which colour will be a best-seller. I designed Orgasm Blush the same way I design all my colours – it just so happened that Nars fans fell in love. It didn’t seem all that daring at the time, but everyone loved it.”

Like this? Check out Chanel’s Summer 2016 makeup collection..