The seemingly unassuming mobile application that is TikTok, which bears resemblance to Apps such as Musical.ly, is home to a new generation of content creators who engage with their audiences in 15 seconds or less. The phenomena has also given rise to a whole new beauty community, composed mainly of Gen-Z, who are the majority users of the platform. So, who exactly are these ingenue beauty influencers making splashes in the digital realm, you ask? We’ve rounded up six of the biggest names below.

1. Ashley Quiroz

 

@ashleyquiroz_It was the universe’s plan for me to post this look ✨ ##foryou ##fyp♬ original sound – souimcte


Ashley Quiroz‘s highly conceptualised makeup videos on TikTok is a refreshing take on beauty, combining characters, lip-syncs and of course, cosmetics.

2. Danielle Marcan

 

@daniellemarcanI’m doing a series where I recreate looks from celebs people say I look like. Full tutorial is on my IG @ daniellemarcan ##makeup ##fyp @dualipaofficial♬ Don’t Start Now – Dua Lipa

With over 10 million likes to her name on TikTok, Danielle Marcan is definitely one to watch. From sharing hilarious meme-worthy clips to recreating celebrity makeup looks the likes of Dua Lipa and Lily-Rose Depp, Danielle’s beauty looks are on point.


3. Jai Marah

 

@jaimariahGET READY WITH ME ✨ ##makeuptutorial ##fridaythe13th ##makeup♬ Captain Hook – Megan Thee Stallion


Known for her harlequin makeup looks, Jai Mariah’s get ready with me videos are nothing short of mesmerising. If you’re ever in the mood to experiment with makeup looks, she’s your girl.


4. Ellie Addis

 

@ellieaddisi love pastel colours sm ? ig: ellieaddis ##foryou ##foryoupage ##uktalent♬ original sound – vhsangel


For an explosion of rainbow and glitter—in the best ways possible—follow Ellie Addis who’s garnered over two and a half million likes on the App.


5. Aalia

 

@_aaliaaaaHELOOOOOOO ##viral ##abh ##foundation ##makeup ##softglam ##glossier ##lashes ##contour♬ original sound – stxllaslife


Looking for the perfect base routine? Aalia’s TikTok page is all about and more. From smokey eye tutorials to cooking how-tos, she’s sure you keep you entertained.

6. Elise

 

@elpltt_She said ?????? ##fyp ##makeup ##grwm♬ Amour plastique – Videoclub


This 19-year-old beauty influencer, represented by MiLK Model Management is giving all kinds of Lana Del Rey and Taylor Momsen vibes through her dreamy and moody videos.

This article first appeared in Harper’s Bazaar Singapore.

Cover Photo Milk Model Management