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Here's Why Beauty Lovers Should Pay Armani's Box Pop-Up Store A Visit

Giorgio Armani Beauty's first ever pop-up store promises a one-of-a-kind experience for all beauty lovers.

Beauty pop-up stores come aplenty (read: the recent Le Rouge Chanel and H&M’s House of Notes to commemorate the brand’s first ever fragrance launch) and are always equipped with new, exciting features to cater to the consumers and stand out among the slew of other pop-up spaces. And if you are looking for a new pop-up boutique to check out over the weekends, here’s one that you definitely should.

armani box


It might have only debuted in Singapore about two months back, but Giorgio Armani Beauty is sure on a roll. Not only did they recently launch the Tone Up Cushion, the brand will now be holding its first ever roving pop-up store known as Armani Box. Located strategically outside Tangs @ Tang Plaza, the space is easily accessible and will last till 7 November.

armani box

Besides its scarlet red walls and black lighting fixtures, guests will be greeted by what the brand believes to be the store’s emblem, a giant red gorilla named Uri created by Italian artist Marcantonio Raimondi Malerba. The full-sized gorilla is a replica of the one that resides in Giorgio Armani’s home in Milan.

armani box

What else to expect: a private makeup consultation experience with the brand’s experts (you can book a slot here), try out iconic lipsticks such as the Lip Maestro and there will even be engraving service to personalise your own beauty product.

Can’t wait? Remember to sign up here.