Three years after debuting its beauty line in 2019, Gucci Beauty continues its hot streak with its latest drop, the vibrant Gucci Flora Gorgeous Jasmine Eau de Parfum fragrance ($180 for 50ml), just in time for your high girl summer escapades. It is the second fragrance in the cheery #FloraFantasy fragrance range, following the release of Gucci Flora Gorgeous Gardenia Eau de Parfum which is a more concentrated update of the OG Gucci Flora Eau de Toilette that dates back to 2009.
As its name implies, the potion in the Gucci Flora Gorgeous Jasmine is composed of the intoxicatingly sweet notes of its namesake flower, which are carefully extracted to form the heart of this perfume. Base notes of sandalwood and benzoin are blended into the mix for a soft, sensual touch while bright touches of mandarin essence and magnolia infuse an uplifting-meets-nostalgic scent.
The Toronto-born Gucci muse and photographer Petra Collins lensed the anime-tinged campaign for the Gucci Flora Gorgeous Jasmine Eau de Parfum.
Irrepressibly boundary-pushing musician Miley Cyrus is once again the face of the perfume and she serves up a kawaii daydream in the campaign’s main visual which is lensed by the Y2K heroine and female photographer Petra Collins. Set in a softly sunlit pastel pink bedroom, Cyrus gazes dreamily into the camera as a cuddly white kitten just manages to sneak into the frame. An oversized fragrance bottle bearing the distinctive Flora pattern adds a touch of surrealism while the addition of a cartoon-like floral motif featuring the actress-singer’s mugshot further amplifies the overall dreamy anime effect.
Besides the new perfume, Gucci Beauty has two other launches you can add in your beauty haul. In a first for the luxury house, it has released a two-piece limited edition make-up collection so that you too can evoke this whimsical aesthetic. The duo includes the Palette Beaute Des Yeux Gorgeous Flora ($230) and the Rouge De Beaute Brillant Flora ($60).
Live out your Y2K fantasy with the Palette Beaute Des Yeux Gorgeous Flora which comprises 12 eyeshadow shades in dreamy pink, blue and neutral hues.
The gold-trimmed palette comprises a luxurious soft-textured selection of 12 eyeshadow shades in dreamy pink, blue and neutral hues across a range of satin, matte and metallic finishes. It includes a turquoise shade that mirrors that of the perfume flacon – a colour often associated with hope and protection. Designed to be worn in playful combinations with a pop of colour, the highly pigmented, buildable and long-wearing tones can be layered in a variety of combinations however you please. Best of all, the eyeshadow tray is refillable (available from Nov onwards) and can be replaced with a palette in the same colour combination so you can continue using this limited-edition case indefinitely.
The hydrating Rouge De Beaute lipstick now comes in a limited-edition casing that features the house’s Flora pattern
The Rouge De Beaute is an existing bestselling Gucci Beauty product range and comes in a limited edition casing that naturally features the house’s Flora pattern. This hybrid lipstick, which provides 24 hours of moisture, has the cocooning properties of a balm with the rich pigment payoff of a lipstick. The Brilliant Flora lipstick features the popular They Met in Argentina shade, a warm neutral rosewood colour with uplifting tones of pink and coral. Pro-tip: Usable on both lips and cheeks, the Brillant Flora lipstick is the ideal complement to the brighter pop hues of the Gorgeous Flora eyeshadow palette.
The Gucci Flora Gorgeous Jasmine Eau de Parfum is available at Takashimaya S.C. and its e-store; Tangs at Tang Plaza, Tangs Vivo City and the Tangs e-store; Metro Paragon; BHG Bugis; and Sephora stores islandwide including Sephora Online.
The Palette Beaute Des Yeux Gorgeous Flora and Rouge De Beaute Brillant Flora are available at Takashimaya S.C. and its e-store; Tangs at Tang Plaza and the Tangs e-store; BHG Bugis; and Sephora stores at Ion Orchard, Westgate, Nex and The Shoppes at Marina Bay Sands as well as Sephora Online.
Alternatively, get a first-hand experience with these products at the Gucci Beauty pop-up stores at the Sephora Ion Launchpad 1 and Takashimaya MBB from now till August 24 and redeem samples to try.
BROUGHT TO YOU BY GUCCI BEAUTY