First Joan Didion fronts for Celine. Then Joni Mitchell plugs Saint Laurent Paris. Now the oldies-but-goldies trinity is complete with Helen Mirren showing age spots who’s boss in the new L’Oreal Paris ad.
Trust Dame Helen Mirren to bring attitude, class, charm and her signature dry British humour to a 30 second commercial. Rocking a leather jacket and red lips, she shows that age is just a number as she confidently tells the camera that the new L’Oreal Paris Age Perfect range can help you look like you. The best part? The little twist to the brand’s tagline at the end when the British actress says: “So are we worth it? More than evah!” – as she looks over to a hot, younger guy. This might just be our favourite L’Oreal ad ever. What do you think?