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Beauty

Herbivore Botanicals: The Next It Brand To Get On Your Radar

Because all-natural beauty products are the biggest buzz in skincare right now.

All-natural beauty products are generally known to work the same way a lot of all-natural things do: slower and more gently than those with chemicals and preservatives (hey, there’s a reason why they call it “slow living”). Not the ones by this seven-year-old Seattle-based company though (it recently debuted here at Sephora). From the gently exfoliating Blue Tansy Resurfacing Clarity Mask ($69) to the hydrating Post Shave Cedar + Bergamot Elixir ($35), everything in its range contains high (read: intense) concentrations of active ingredients, so that results are reportedly immediate. Coupled with how the label thoughtfully covers hair to body, only selects ingredients that are therapeutic, and boasts packaging designed for minimalist-themed Instagram feeds, and even detractors would be on to the slow life pronto.

This story first appeared in Female’s July 2018 print issue.