Since the brand’s debut here in Singapore just last year, Armani Beauty and its signature vivid red shade have painted the town red. Spoiler alert: it will once again be doing so.
We’re talking about the roving Armani Box pop-up – a first for the brand locally – that took up the area in front of TANGS at Tangs Plaza with an unmissable statue of Uri the gorilla last year. The statue was erected to pay homage to an iconic film prop that Mr Armani himself had saved from being tossed.
Naturally, the new year calls for a new impressive and upgraded pop-up. This year, you can expect the sophomore edition of Armani Beauty’s pop-up to be cinema-inspired – in celebration of Mr Armani’s lifelong love for the cinema. Below, all of the things that you can look forward to at the upcoming pop-up.
If you’re a die-hard fan of Giorgio Armani, you probably already own and swear by the Lip Maestro in #400 as well as the My Armani To Go cushion. But the gold-lacquered versions (made to emulate film award trophies) of these iconic bestsellers are collectables that are one for the books. Or if you’ve been eyeing these products, this ought to be incentive enough for you to make the purchase.
Customise your own one-of-a-kind Armani lipstick with the complimentary personalised engraving service that comes with each lipstick purchase. This includes everything from the Lip Maestro to the Rouge d’Armani Matte Lipstick.
You can get a glimpse of what goes on behind-the-scenes of a glamorous starlet with quick touch-ups from Giorgio Armani Face Designers.
And of course, the whole pop-up is just a scarlet beauty universe full of Instagrammable photo opportunities waiting to be discovered. Expect bulb-studded mirrors and marquees that are very reminiscent of old school days of filmmaking.
Armani Cinema will be happening from 18th to 29th July 2019 at Level 1 ION Orchard from 10am-10pm. Sign up at the link here.