Since the brand’s debut here in Singapore just last year, Armani Beauty and its signature vivid red shade have painted the town red. Spoiler alert: it will once again be doing so.

We’re talking about the roving Armani Box pop-up – a first for the brand locally – that took up the area in front of TANGS at Tangs Plaza with an unmissable statue of Uri the gorilla last year. The statue was erected to pay homage to an iconic film prop that Mr Armani himself had saved from being tossed.

Naturally, the new year calls for a new impressive and upgraded pop-up. This year, you can expect the sophomore edition of Armani Beauty’s pop-up to be cinema-inspired – in celebration of Mr Armani’s lifelong love for the cinema. Below, all of the things that you can look forward to at the upcoming pop-up.

Armani Cinema will be happening from 18th to 29th July 2019 at Level 1 ION Orchard from 10am-10pm. Sign up at the link here.