The cosmetic world has long been divided into two: #teamcream or #teampowder. However, there’s a new contender to challenge these beauty titans. Its name is jelly makeup.
As its name suggests, jelly makeup has a jellylike texture that is bouncy to touch and it usually imparts a cooling sensation when applied. Before you scoff and write it off as a trend that will die off eventually, hold that thought. Jelly makeup is actually really useful and a good addition to your dressing table.
Not only is it easy to use and super effective in terms of its pigmentation and blendability, it is also really versatile, and can be used together with your usual creams and powders. Given its growing popularity, it’s safe to say it’s set to be one of 2019’s biggest beauty trends.
Below, our current faves.