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The Newest K-Beauty Look Now: Pretty-Wild

The skin: still glowy, but not as lustrous as that whole glass skin business. The brows: a more natural arch instead of Instagram influencer straight. the lips: bolder and more experimental. Together with Hera, Female shows four fashion-forward ways to do k-makeup.

Turtleneck top and dress, H&M. All jewellery, model’s own

Go semi-matte

It’s the new buzzword in K-beauty, and a much friendlier take on matte makeup without losing its modern edge. The HERA Black Cushion SPF34/PA++ ($75), the brand’s most popular cushion foundation, leaves a fresh, clear and subtly matte finish, thanks to its Matte Finish Gel texture, and blend of amino acid derivatives and mica powder. To complete the look, swipe puckers with the brand’s new Rouge Holic Matte lipstick ($45) that’s as comfortable as it is vivid in colour.