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Beauty

No FOMO: Meet The New Non-Drying Powder Foundation In The Game

If you are all about that fuss-free makeup look, you'll want to read on.

Kat Von D Beauty has just launched its newest Lock-it Powder Foundation, which is an easy-to-use full-coverage powder foundation that reportedly delivers an instant matte, blurring effect with extreme long-wear (perfect for all busy, city girls out there). It is housed in a refillable compact accented by a pop of red metallic on the inside and comes in 26 different shades.

We talk to Tara Buenrostro, a part of the brand’s Artistry Collective team on application tips, creating a fuss-free look, and the year’s beauty trends.

powder foundation

Kat Von D Lock-It Powder Foundation, $53

Application tips using the Lock-it Powder Foundation

Tara Buenrostro (TB): “It is a fast, fuss-free and full coverage foundation that is great for all over the skin no matter what your skin type is and features a non-drying formula. When applying all over the face, I like to start with fully prepped skin, and then use the Precision Powder Foundation Brush directly into the powder and gently pat on the centre of my face where I need fuller coverage, before swiping it around the edges where I need less and to blend. For quick, easy touch-ups, the sponge it comes with is perfect to use on the go — but I rarely need any touch-ups at all with this product. It was only after a long 10-hour day on set I felt I needed a little T-zone fix.

The biggest makeup trends in 2019

TB: “I have been seeing a lot of purposeful placement as far as textures go on the skin. In the past, the “dewy glow” was all the rave. But what I’ve been noticing now is that matte skin is back. Of course, with touches of highlight on the higher points of the bone structure like above the brows, tip of the nose, bow of the lips, and cheekbones. This matte/highlight combo gives your face a more three-dimensional look from all angles. Full fluffy natural lashes are also a huge hit right now all over the runways. Paired with a pop of colour either on your lips or eyes giving you a bold, but still soft every day look that is absolutely stunning on all skin tones.”

Read more on the next page.

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