On how the idea of using coconut came about

Gigi Goldman (GG): “It came about from pure practicality. I was a stay-at-home mom and I was cooking with coconut oil because I was really concerned about health and wellness so I like to cook as natural and as pure as possible and I think what you put on your skin is just as important as to what you put in your body. So all of a sudden, I started putting coconut oil on my skin. I used it from head to toe and the benefits were so immediate – the hydration, the glowing skin came so quickly and I thought this was mother nature’s ultimate hydrator. I used it on my kids and my husband as well because we all wanted that hydrated, glowing skin and I could feel good about using it because it was so pure. My husband was in the beauty business and I came to him with the idea and we both thought this was the perfect synergy but what we realised was that the coconut oil that you find in the grocery store didn’t quite cut it. It didn’t absorb well and it didn’t smell good. The texture could be gritty and greasy.  So we searched the globe and found the most premium coconut oil, which is super lightweight, it absorbs quickly and it smells really good. We also combine other natural ingredients to kick coconut oil up a notch.”

On the benefits of coconut oil

GG: “It has one of the highest fatty acids concentration of any oil – it’s the good fats to both hydrate and soothe the skin. We like to think of it as mother nature’s superfruit.”

It’s safe to use even for people with sensitive skin

GG: “Coconut oil is so good for sensitive skin because of those fats that I mentioned. They are anti-microbial and anti-bacterial to soothe, calm and hydrate.”

The key technologies used to maximise the benefits of coconut oil

GG: “So one of the key technology benefits is the Smart Emulsifier in the face cream. It allows the face cream to change consistency based on the temperature. It becomes lightweight in warmer climates and thicker in colder climates.”

Coconut Melt, $49
Lip Glossy, $21

3 products from the brand every woman needs

GG: “Our coconut melt, which we like to call the mother of all multitaskers. You can use it as a body lotion, hair mask, shave oil, makeup remover – a little goes a long way and it’s great for all skin types. It absorbs well and leaves your skin hydrated and glowing. I would also recommend the Rose Toner, it is a multi-tasking mist which you can use as a setting spray, primer and a toner throughout the day to minimise the appearance of pores and keep redness at bay. The other product is our Lip Glossy, which has become a cult favourite. It is not sticky and super hydrating.”

On why the brand decided on creating personal care products

GG: “Firstly, coconut oil is a natural ingredient and we create products that mimic coconut oil’s natural uses. The other thing is that we look at what our clients and customers are asking for and what they want from our brand. We want to add a ray of sunshine to every part of your beauty routine and part of that is personal care.”

The upcoming plans for the brand

GG: “We are going to continue to develop new products and expand on our personal care product line. We have just launched in Southeast Asia and Australia and we plan on expanding to other countries.”