Anyone who knows me or who has been keeping up with this space would definitely come to realise that I love exploring new beauty products, especially K-beauty ones. And because I love traveling to the Asian beauty mecca (read: Seoul), I am always eager to try new names that are yet to be available in Singapore. While there has been a slew of brands that have landed on our shores this year like Gesgep, Pony Effect and Huxley, I still often purchase a variety of products online from those that are not available here. Below, five brands I love that I look forward to seeing in Singapore soon.

#1: Klairs

If you are travelling up to Seoul anytime soon, you can find this beauty brand in A Land (a multi-brand boutique). This skincare brand targets sensitive skin and is formulated without any harsh chemicals and additives. The products includes only the most essential of ingredients promote healthier skin.

One product you have to try is the Klairs Rich Moist Soothing Serum. It is the perfect serum to use after any laser treatments as it deeply hydrates without causing any irritation. It is formulated with celery, carrot root, and broccoli extract to replenish the skin’s moisture levels and has a gel-like texture that absorbs quickly into the skin. It is also known to lower the skin surface temperature to calm and soothe redness and irritation.

Another product I love is the Klairs Supple Preparation Unscented Toner. It contains hyaluronic acid to hydrate and balances out skin’s pH level. It also calms skin and leaves it feeling fresh.

Read more on the next page.

#2: Troiareuke

Its name may be difficult to pronounce, but this is one brand I always check out whenever I visit Seoul. It is known to be a professional aesthetic skincare brand (it was previously only sold at certain spas) and has cruelty-free formulations that are targeted at different skin concerns to repair, treat and heal one’s complexion. Bonus: most of their makeup products focus more on its skincare aspect to ensure your skin stays healthy. Additionally, the brand even has a series known as Acsen to cater to those with sensitive skin.

There are two cushion compacts from the brand that I have been using on rotation. The A+ Healing Cushion comes with a long-lasting formula that helps to control excess shine while still providing continuous hydration. Besides just offering full coverage, a lightweight feel and an airbrushed finish, this is also made with soothing ingredients like centella asiatica and calendula extract to calm irritated skin.

The second cushion foundation I have been loving is the H+ Healing Cushion. I have acne-prone skin and whenever I have breakouts, I tend to stay away from foundations but this is one that I always use as it is ideal for acne-prone skin, helps to heal, and does not clog my pores. It is also formulated with centella asiatica to soothe and calm any redness and over time, it improves my skin’s condition.

Read more on the next page.

#3: Son & Park

I have heard about this brand for quite some time now but only got around to trying their products this year. I fell in love immediately. Founded by two renowned Korean makeup artists (also behind the makeup brand, Gesgep), this skincare brand focuses on creating simple products that are gentle on the skin — yet still very effective. Another plus? Its uber minimalistic and IG-worthy packaging.

This has quickly become one of my favourite skincare products this year. It isn’t just any ordinary toner: it cleanses, tones, hydrates and exfoliates. More importantly, this has a pH value of 4.5, which is similar to that of our skin. And why is that important? After a thorough cleanse, our skin’s pH levels may alter and it’s key to always bring it back to a mildly acidic state (more specifically, pH 4-6) to allow our skin’s barrier function to work effectively. Previously, I used to apply two kinds of toner — one to rebalance my pH level and the other to hydrate but now, I only need to use one.

Read more on the next page.

#4: Iope

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민감피부로 고민하고 있다면? ✔️#아이오페 #더마리페어시카크림 #더마리페어제로마스크 🌿 건조하고 붉어지는 #민감피부 를 집중 개선해주어 손상된 피부를 케어하는 동시에 #편백나무 잎 추출물이 피부의 힘을 길러 피부를 편안하게 진정시켜주죠. 시카크림과 찰떡궁합인 제로마스크 위에 시카크림을 얹으면, 피부 성수기를 위한 스킨크림팩 완성! – If you are worried about sensitive skin? ✔️#IOPE #DermaRepairCicaCream 🌿 This is an intensive treatment for #sensitiveskin that is prone to dryness and redness. It not only heals damaged skin, but the #Hinoki leaf extracts fortify the skin to comfortably sooth it. Simply apply Cica Cream over the 0 Mask, which is a perfect match for Cica Cream, and it makes the creamy mask for your skin’s ultimate beauty!

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Housed under South Korea’s cosmetic giant Amorepacific, Iope creates functional products that are based on plant science to restore and heal complexions. And if you are one to always reach out for cushion compacts, this is the brand to thank as it was one of — if not the — first brands that initiated it.

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크리스마스 선물, 고민말고 아이오페 에어쿠션! – 🎁늘 내 곁에서 힘이 되어주는 친구들에게🎁 투명하고 반짝이는 광채 피부를 위한 센스 있는 연말 선물! #아이오페 #쿠션 #쿠션팩트 #에어쿠션 #화이트젠에센스쿠션 #에어쿠션인텐스커버 #선물템 – [Event] 하트❤를 누르고 선물을 받고 싶은 이유를 댓글로 달아주세요. #친구소환 은 필수! 추첨을 통해 5분께 에어쿠션 내추럴과 예쁜 파우치(색상 랜덤)를 드립니다. – ✔ 이벤트 기간 : 2018.12.12 – 12.16 ✔ 당첨자 발표 : 2018.12.18 댓글로 공지 후 당첨자 개별 DM

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So of course, one of my picks would definitely have to be the brand’s Air Cushion, which is also a best-seller. The hydrating formula is made with Air Prism Water and 3D prism pearls to impart a dewy, luminous fresh-faced glow. A Colouring Technology is also infused to give a seamless, full coverage finish. The surface of the cushion also features an embossed 3D sponge for even application of the product.

Another product to note is its Live Lift Serum. This anti-ager targets what the brand calls as ribbon zone, which ultimately is the area under your eyes (read: cheeks). It believes that plump cheeks are a sign of youthfulness and low firmness in the cheek area causes wrinkles and a sagging chin line. It is also made with agave and milk thistle extracts to firm up and brighten skin.

Read more on the next page.

#5: Klavuu

Klavuu is a brand that infuses natural pearl and marine plant extracts into their formulas to help hydrate and brighten skin. Although the brand is relatively new, it has already garnered some attraction from industry insiders and celebs alike (even Korean model Sunghee Kim uses the brightening mask from the brand).

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. 1도 없어 🎵 한 방울의 물 없이 순하고 안전하게! . 효모 발효&마린 콜라겐 성분 클라뷰 마린콜라겐 클렌징워터 #한정특가 💧 . 민감한 피부에 자극없이 싹! 립스틱, 아이라이너, 섀도우 등 색조도 말끔하게 #딥클렌징 . #클렌징워터 오늘 저녁 7시에서 12시까지 딱 5시간만 한정특가+무료배송 🎉 . 오늘 저녁, 클라뷰 온라인 스토어에서  한정특가를 확인해주세요 🙂 (선착순 100명, 회원가입 후 결제 진행 시 할인가 표기 됨) . This will gently remove the dried skin on your face! . #진주코스메틱 #클라뷰 #광채클라뷰 #클라뷰klavuu

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This Pure Pearlsation Marine Collagen Micro Cleansing Water is infused with fermented yeast and hydrolyzed pearl extracts to help hydrate and brighten skin. It is also enriched with marine-collagen to promote a youthful elasticity to the skin. I use it in the morning and evening after cleansing and it leaves my skin feeling clean and refreshed.

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