korean beauty experts

If you have yet to keep up with our IG stories (follow us at @female_singapore), then here’s an exciting update you need to know: South Korean beauty brand Hera will finally be coming to Singapore in May. The beauty brand has been directing the backstage makeup looks for Seoul Fashion Week since 2016. This year, we got a chance to chat with the beauty experts from Hera (brand managers Youjin Choi and Seunghee Lee, as well as chief makeup artist Jason Lee) where they shared with us the upcoming skincare trends, common makeup mistakes and more.

korean beauty experts

Skincare trends to know

Youjin Choi (YC): “I feel that there is a stronger focus on multi-purpose skincare products that help prep skin for makeup application. An example would be the Hera Rosy Satin Cream (which will launch in May in Singapore) as it aims to boost the effects of makeup by improving skin’s texture. To apply makeup easily and ensure that it looks great, our skin has to be in its best condition so it really is no longer just about having a cream or serum that only gives one effect, these products must also be able to smooth out skin texture and give a boost of radiance to our complexion.”

One step women should never skip in their skincare regime

YC: “I feel that women should never skip using a serum in their skincare routine. Serums are used to help combat a certain skin concern such as dark spots, fine lines and wrinkles so to help treat those problems, you definitely need a serum to improve your skin’s overall condition.”

A common beauty mistake

YC: “Some people who are not used to or are still very new to skincare might usually use multiple creams at the same time before applying makeup. This is actually a huge mistake as it could create clumps on your makeup.”

korean beauty experts
image: showbit.com

Common makeup mistakes

Jason Lee (JL): “Firstly, many women tend to use the wrong shade of foundation or cushion product (whether it’s too dark or light) that is not accurate to their skin tone. Another common mistake is that we use too many eyebrow products (from brow pencils to gels), which will end up looking very unnatural. Lastly, some women are still not very well-versed with using an eyeliner so I feel that if you’re still not comfortable, applying a mascara is good enough.”

Type of colours that suit different skin tones

  • JL: “I feel that people with pink undertones should use pink or red shades (with a slight purple element in it) because those colours will make their skin look brighter. For people with darker skin tones, it’s better to use shiny and intense colours such as clear (i.e.: colourless or nude coloured lip gloss), brown or purple.”

A fuss-free makeup look in 5 minutes

  • Seunghee Lee (SL): “Since I am a mom myself, I really like a quick, fuss-free makeup routine before heading out as I am constantly strapped for time. I always focus more on my skincare routine as having great skin is important if you want to use as minimal makeup as possible. After skincare, I apply sunblock followed by the Hera Magic Starter (primer). I will then use the brand’s popular Black Cushion for my base makeup, fill in my eyebrows and I am good to go. I usually apply a lip tint or lipstick after coming to work. What I really like about the Black Cushion is that when you put it on in the morning, you don’t have to reapply it during the day.”

Like this? Check out the hottest backstage beauty looks at Seoul Fashion Week, the 8 skincare habits that people with good skin have and the hydrating cushion compacts that will save your dry skin