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Beauty

Korean Beauty Brand Pony Effect Is (Finally) Coming To Singapore

Our dreams have come true.

Last December, we wrote a story on all the Korean beauty brands we wish would be available in 2018 (if you have yet to give it a read, here’s the link). One of the brands we mentioned was Pony Effect, helmed by popular makeup artist Park Hye Min (better known as Pony) and as the headline suggests,  the beauty brand will finally debut in Singapore end  end June across selected Watsons stores.

If you’re still unsure of how influential Park is, here’s a quick breakdown. She has amassed a huge following on her YouTube channel (it has over four million subscribers) and 5.2 million Instagram followers at press time. Her fun-yet-wearable makeup looks and a variety of in-depth tutorials and reviews have led to the creation of her own brand, ranging from high quality lipsticks to cushion compacts.

Here are the products you need to add to your wishlist when the brand finally hits our shores.

#1: Defense Longwear Cushion, $65.90
If you’ve been keeping up with this space, then you would know this is one of my favourite cushion compacts. Not only is it super longlasting, it also gives great coverage (sorry, what concealer?) while protecting skin from harmful airborne pollutants. #2: Stay Fit Matte Lip Color, $31.90
Weightless on your puckers, this gives intense colour payoff and is also said to be budge and smudge-proof. This also contains murumuru seed butter and Brazil nut seed oil to hydrate your lips for comfortable wear throughout the day. #3: Everlasting Cushion Foundation, $59.90
Specifically made for dry skin types, this hydrating cushion compact gives a dewy finish and promises to moisturise complexions throughout the day. It is also formulated with a Makeup Holding System for a longlasting effect while giving buildable coverage that does not feel too heavy on the skin. #4: Conceptual Eyes Quad, $49.90
From light, everyday colours to darker, more intense shades, this travel-friendly eyeshadow quad allows you to create a diverse range of looks. Each palette comes with matte, shimmer and glitter finishes that blends easily and are also super pigmented. #5: Coverstay Cushion Foundation, $59.90
Ideal for oily skin types, this longlasting cushion foundation claims to be crease-free and also gives a cooling effect. Bonus: it helps control excess sebum production. #6: Enamellic Glossy Lip, $31.90
This non-sticky lip gloss promises to give a high-shine effect that lasts for hours.