You can’t deny the fact that Korean women are known to be super conscientious when it comes to skincare. You’ve heard of the 10-step Korean skincare regime: remove makeup, cleanse your skin, exfoliator, toner, essence, serum, mask, eye cream, face cream and SPF. While many women swear by it, you might belong to the camp that would rather spend an extra 10 to 15 minutes scrolling through your Instagram feed.
Which is why facial masks are quickly gaining popularity as they give your skin an instant boost, thanks to the high concentration of active ingredients. And with the staggering variety available in the market, regardless of whether your skin type is dry, congested or dull, there are literally dozens of options. Moreover, the influence that Korean beauty trends have on the global beauty marketing is evident — after all, they popularised ingredients like ginseng and snail mucin before Western brands adopted them. From hydrating to brightening and even anti-ageing, we round up our favourite Korean face masks (whether overnight, wash-off or sheet masks) you need in your beauty arsenal.