If you read our March 2018 issue, then you’ll know that I am a Kylie Jenner fan. So while perusing through my Instagram feed the other day, I (as did many others) stumbled on one of her posts, showing her lips looking thinner, and a lot more natural.

Fans soon began commenting on her photo, to which she replied “I removed all my filler,” and of course, that caused quite a stir. The 20-year old has always been known for her lip kits, her (very successful) makeup brand and of course, her iconic plump pout, which has been one of the key fame factors (not saying that she wasn’t previously, considering how popular her family is). But all that really helped in making the makeup mogul the KJ we know of today.

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heat wave

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Adding to the first post, she has since posted a few other photos and Instagram stories spotting little to no makeup at all (and even showing off her freckles). Has the new mom opted for a new “less is more” mantra when it comes to beauty? Clearly, it seems so but that does not mean she’s totally ditching her full makeup look. Note: a new Summer Collection and her recent “Get Ready With Me” tutorial on Vogue.

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i spy with my little eye…

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Apart from Jenner’s signature move, other brands too are championing the “no makeup” movement with models sporting lesser makeup and embracing their natural beauty and features.

From Alexander Wang to Michael Kors and even Saint Laurent, there are now a slew of brands championing the idea of wearing less and focusing on great skin, sending models down the Spring/Summer 2018  runway wearing nothing more than moisturiser and maybe a concealer. At Simone Rocha, models’ skin appeared luminous and dewy, complemented with a hint of pink swept across the apples of the cheeks for a youthful and fresher-looking appearance. Valentino’s take on the trend saw models using colourless lip gloss to achieve the wet, dewy look, which was perfectly paired with a clear, almost glass-like visage.

Off the runways, many celebs and It girls have joined the “wear less makeup” movement, sporting cleaner, clearer visages as opposed to having thick foundation on, smokey eye makeup and a statement lip look. Think Millie Bobby Brown’s natural day-to-day beauty look that seems as though she’s wearing close to nothing on her skin or Selena Gomez and Saoirse Ronan’s off-duty barely there makeup look, which focuses on their eyebrows and smooth, clear skin.

So maybe it’s time for all of us to take a step back, embrace our flaws and features and accept ourselves for who we are – just as Kylie Jenner has done.