Pro-ageing continues to be the new anti-ageing (seen Roger Vivier’s Fall/Winter 2019 campaign flanked by a radiant 72-year-old Susan Sarandon yet?). This growing acceptance of age-positivity, however, has not stopped women from worrying about their skin looking older. According to Google Trends, the word “ageing” ranked fifth in cosmetics-related searches here in the past 12 months, growing by 250 per cent from the year before, with users on the lookout for anti-ageing skincare products. Here are five new-to-shelves recommendations, though remember: It never hurts to read between the lines.
An ultra-rich concoction said to promote the skin’s ability to strengthen and repair itself. An encapsulated form of retinol – released only upon coming into contact with skin enzymes – is said to fill wrinkles so effectively that it has a lifting effect. To further firm and smooth, a seaweed complex encourages the production of hyaluronic acid and better-quality keratinocytes (these produce keratin), while another ginseng-infused complex helps boost the ability of fibroblasts in skin to produce collagen.
Meet the serum addition to the Japanese beauty giant’s holistic-esque Future Solution LX range that’s less about anti-ageing than it is about revitalising skin. What’s in it: enmei, a herb said to have powerful regenerating properties; and a green tea derivative dubbed “Green Tea Silk” to soften and hydrate. When combined, the result is a formula that reportedly leaves the complexion looking more luminous and youthful over time.
Said to be the first serum that targets the entire eye area (brows included) – in other words, where signs of ageing tend to be the most obvious. Formulated with the brand’s signature Caviar Premier technology and Exclusive Cellular Complex, it’s said to give more definition to eye contours and eyebrows, tighten the upper lids, smooth the lower lids, reduce the appearance of crow’s feet, and diminish puffiness. How’s that for an eye-opening treat?
An update of the brand’s famously high-end – and highly effective – serum 10 years after its debut. Its tweaked formula now has what the brand calls “Metabolic Ferment”, a plant stem cell-packed complex said to increase the natural production of collagen, as well as an additional dose of the regenerative Miracle Broth and Concentrated Miracle Broth. Coupled with the antioxidant-rich Lime Tea Concentrate, this is said to keep future damage at bay while improving firmness and reducing signs of inflammation and the appearance of pores.
Another bestseller that turns 10 this year, this watery formula continues to promote skin that looks healthier and more youthful by keeping the skin’s microbiome in a balanced state. What’s new now: It’s been enriched with prebiotics and probiotics so that it’s even more effective at strengthening the skin’s defence against aggressors.
A growing consciousness about ethical living means that how a product is made has become as important as the product itself. In the last 12 months in Singapore, the third most searched skincare-related topic on Google was cruelty-free products. The good news: the arrival in this country of more beauty brands whose products are stamped with the Leaping Bunny logo.
Cue The Inkey List, the “anti-BS” company based in Britain that debuts at Sephora this month. Besides refraining from testing on animals and working only with suppliers who do the same, it makes it a point to not sell in countries that make animal testing compulsory (yes, such places actually exist). Its pure, honest-to-goodness ethos is also reflected in its minimalist packaging and formulas: Each product is based on a single ingredient.
Our pick? Its Turmeric Cream Moisturiser that harnesses the antioxidant and anti-inflammatory properties of one of beauty’s current It ingredients. With vitamin E as well to additionally help soothe and smooth skin, this moisturiser is said to reduce the appearance of wrinkles while rehydrating and brightening the complexion.
Also launching recently at Sephora (though only on its website for now): the US-based, all-natural Biossance that uses sustainably sourced, 100 per cent plant-derived squalane – usually obtained from shark liver oil – in all its products. The ingredient is said to be extremely hydrating, and nothing proves this better than the brand’s 100% Squalane Oil, which can be used on the face, hair and body. Besides instantly moisturising and locking in said moisture to leave skin and locks soft and smooth, it is said to accelerate the cell turnover rate to quicken damage repair.
This well-loved moisturiser has been refreshed with the addition of plant-derived ceramides to help improve the skin barrier and protect against everyday stressors. Add antioxidant-rich fermented green tea and omega acids, which help skin retain moisture, and you get a lightweight salve for dry, tired complexions.
The newest offering of this Peta-approved brand is a heavy-duty take on its signature daily two-step peel. This extra-strength version sees the inclusion of seven acids, antioxidants and vitamins that help skin shed dead cells as well as excess oil and impurities – all while evening out skin tone and smoothing its texture.
3. Packaging and Labelling
According to Elsie Rutterford and Dominika Minarovic, the founders of Bybi Beauty who were in town recently to promote their latest launches, how beauty products are packaged has become possibly the most talked-about aspect of sustainable beauty. That’s because packaging makes up a whopping 70 per cent of the waste the industry generates. Here’s where the two-year-old British-based label comes in. As much as 97 per cent of its products come in recyclable packaging, with glass being the favoured material as it is infinitely recyclable, and all its labels are printed with plant-based ink.
For products that can’t be housed within glass vials – like its new hydrating, sensitive skin-friendly Babe Balm – a bioplastic material derived from biodegradable sugarcane is used instead. And the sugarcane is grown in south-west Brazil, where there is no rainforest.
Another brand that pays attention to its choice of packaging: the French Gallinee that uses only recyclable plastic and avoids all secondary packaging. What this means: The tube of its popular Face Mask & Scrub – enriched with purifying kaolin white clay and revitalising sea minerals – pictured here, comes as is because, really, don’t we just always end up throwing the box away?
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