If you are still unaware of how influential and popular the Swedish-born Australian-based It girl is, here’s a quick low down: at just 22 years old, she has already amassed a huge following of 3.8 million followers on Instagram and collaborated with names like Korean beauty brand 3CE. Besides teaming up with brands, the beauty junkie has recently launched her very own brand, Lilac.
Having travelled a lot, the social media star created her beauty brand to cater to young, chic global jet-setters looking for fuss-free, comfortable and wearable makeup that come in compact yet stylish packaging, easy-to-wear formulas and versatile shades.
For now, the brand has three soft matte liquid lipsticks that come in the most wearable of MLBB (my lips but better) shades that she’s known to prefer (just peruse through her Instagram handle and you’ll know what we are talking about). Besides its hydrating formula that sits on puckers comfortably without drying out, we also love how chic and portable the packaging is.
Below, the three lippies from Lilac.
The lipsticks are available for purchase here at US$17 each. Lilac ships to Singapore.