When it comes to giving back, there are few companies who are as active as L’Occitane. As a sensorial brand, it advocates the importance of social responsibility and offering empathy to the less privileged in our society. For example, in support of the visually impaired, most of its product packaging includes braille (a tactile writing system used by people who are blind or have low vision).
In January 2016, L’Occitane will be releasing a Limited Edition 2016 Shea Butter Tote Bag ($20). Available at all of its stores, each bag includes a short quote from the visually handicapped, sharing about their struggles and dreams. All profits from the sale will be donated to the Singapore Association of the Visually Handicapped to help the visually impaired acquire new skills and gain self-reliance to better integrate into society. Every purchase of the bag will also entitle you to a lucky draw chance to win a pair of tickets to ‘NOX – Dine in the Dark’ (worth $208).
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