Korean model and actress Claudia Kim has been chosen to front the beauty brand in Asia.
If you’ve never heard of Claudia Kim, well, you’re probably not alone, but all that’s gonna change soon. The 30-year-old Korean model has not only partnered with Bobbi Brown, she is also starring in summer’s epic The Avengers 2: Age of Ultron opposite Robert Downey Jr., Chris Hemsworth and Elizabeth Olsen. (She’s also a regular in TV series Marco Polo as Khutulun).
Bobbi Brown chose Claudia Kim to front the brand because of her classic beauty and glowing skin, which represents its “be who you are” beauty philosophy. “The current Korean beauty trends share many similarities with Bobbi’s philosophy: natural makeup that focuses on glowing skin. Claudia radiates health, confidence and natural beauty that Asian consumers aspire to,” says Maureen Case, President Bobbi Brown Cosmetics. “We love the idea that Korean women will be able to more easily understand the power of Bobbi’s Makeup Lessons when shown on an Asian face.”
The new campaign has already started in Korea and will be coming to the rest of Asia Pacific, including Singapore, by July 2015. If you want a headstart, go check out the Marvel movie.