With its name on the compact, now everyone knows you are having an Orgasm.
Orgasm was introduced in 1999, and went from an overnight sensation to what it has become now – an icon. The versatile peachy-pink blusher with a touch of gold shimmer and sheer texture hit the right spot for women of different colours/ages.
How it’s used and how much is used produce varied results, from natural and healthy, to cheeky or punchy.
The hashtag #whatmakesyoublush is on the mirror.
For 9 consecutive years (from 2002-2010), it was the Best Blush at Allure US’ Best of Beauty Awards. In 2011, it won the magazine’s Best of Beauty Hall of Fame Awards. For 9 times (from 2009-2015), it was one of the Instyle US’ Best Beauty Buys. It was Best Blush from Japan to Brazil, Russia to the Philippines, and Malaysia to Mexico last year. 510,660 units were sold in 2015 worldwide. That’s 1,400 each day, 140 every hour, and 2 every minute. It is still the #1 blush in the US and Singapore.
The limited edition’s campaign celebrates the cheeky colour ’50s style.
At Tangs at Tang Plaza, Robinsons The Heeren and selected Sephora stores.
Orgasm has its spin-offs – both permanent and limited edition – too, and they (lip, cheek, nail and highlighting products) were just as successful. 954,815 were sold in 2015. That’s 2,600 units each day, 260 every hour, and 4 every minute.
For June, you get 2x the Orgasm and 2x the pleasure, with a limited edition version of everyone’s favourite way to blush. At $65 (original is $50), this biggie will last a year if you use it twice a day.