Part of South Korea’s largest cosmetics corporation Amorepacific, Hera will finally be making its long-awaited debut on 10 May. The luxury brand caters to modern, sophisticated women who are edgy, forward-thinking and trendy. Its products are multi-functional in order to meet the needs and wants of busy women. It is also equally big on both makeup and skincare.
Its most popular product is the Hera Black Cushion. The innovative formula features the Bright Fit Cover Powder that contains an Ultra Fine Powder Dispersion technology, which reduces the size of particles by 30 per cent. The pigment is also coated with amino acid derivatives similar to the skin’s natural protein, which allows the powder to blend in with the skin better to enhance radiance and translucency. The Double Lasting Layer Technology then helps to prolong the staying power as it forms two flexible layers (hard and soft) that are able to coat our facial contours while increasing the tenacity of makeup without drying skin. To achieve a semi-matte finish, a Matte Finish Gel is infused to mimic the effect of powder being applied on top of foundation, leaving skin feeling smooth and comfortable.
#2: MDNA Skin
Founded in 2014 by global pop-culture icon, Madonna and renowned Japanese beauty company MTG, the products from this new beauty brand contains a blend of rich, natural ingredients originating from Montecatini, a small town in Italy known for wellness and spa. The star ingredient found in all of the brand’s products is the M.T.Parca Thermal Water, which has been naturally derived from the four wells of the city. The spring waters from deep underground feature therapeutic and restorative properties to improve skin’s radiance and vitality.
The rollers of The Onyx Black are crafted from a high-density black body carbon with Far Infrared Rays to infuse the skin with rejuvenating electromagnetic waves. This helps to energise and rejuvenate skin for a healthier, well-rested complexion. The lift-and-hold motion of the two carbon rollers stimulates the skin and melts away tension with a soothing massage. The microstripe detailing on the surface of the spheres perfectly matches the contours of your face and neck for a uniquely relaxing sensation.
This new Japanese beauty brand (it is also the first time it has tapped into the Southeast Asian market) takes the saying “beauty from within” very seriously. What this means is that it focuses on strengthening the innate ability of one’s skin to improve the overall complexion. Skin ageing is accelerated by factors such as harmful environmental aggressors, lifestyle and psychological stress. To overcome the impact of these factors, the brand created a technology that claims to improve blood circulation so that the nutrients can reach into the deeper layers of skin faster.
Used as a first step in your skincare regime, this carbonated serum has the ability to instantly penetrate into the deeper layers of your skin to enhance blood circulation. This will effectively deliver oxygen and nutrients to the skin, giving you a hydrated and firmer complexion. It also increases the rate of penetration of toners and other skincare products that follow.
This luxe botanical beauty brand is inspired by the healing powers of nature to create powerful plant-based products. The brand’s skincare stands out for its extensive research and technological innovation. While it has a variety of products that target different skin concerns, the brand focuses its attention on inflammation, which is said to be the main cause of ageing. The healing properties of its products reduce the ageing effects of inflammation on the different layers of the skin. Besides its skincare, its makeup products are also saturated with a host of skin-loving ingredients and both come in the prettiest of packaging.
With a luxurious balm texture, this three-in-one cream is infused with 24K gold, which boasts powerful anti-ageing properties. It is also enriched with high-performance botanicals that work together to reduce the looks of fine lines, wrinkles and dullness. In addition, it is made with a base of pure rose water to instantly boost skin’s levels of hydration for a plumper and softer complexion.
It may only be 7 years old but this Korean beauty brand is one that you should definitely put on your radar for its effective and nourishing products that are all infused with its patented thermal water T.E.N. (which is the acronym for Thermal water therapy, Eco energy and Natural nourishment). Derived from water sources 1,100 meters underground in the Geumjin province, the star ingredient is said to contain up to 300 times the mineral concentration of thermal waters elsewhere. Minerals found in the water such as calcium, magnesium and potassium help to prevent inflammation and breakouts by maintaining the pH balance of skin cells. The brand’s products help to purify skin and keep it evenly moisturised for a radiant and healthier-looking complexion.
This is made with a slew of natural ingredients and botanical actives such as green tea extract and centella asiatica. It boosts radiance and ensures skin stays hydrated. Additionally, this facial essence helps to improve skin’s condition in five different ways by minimising enlarged pores, fading wrinkles, evening out skin tone, smoothening out skin’s texture and improving its elasticity.
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