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The New Beauty Brands (And Products) In Singapore To Get Excited For

It's time to update your beauty stash with products from these new brands that have just landed on our shores. P/S: if you're a K-beauty fan, there are two new brands you seriously need to know about.

#1: Hera

new beauty brands

Part of South Korea’s largest cosmetics corporation Amorepacific, Hera will finally be making its long-awaited debut on 10 May. The luxury brand caters to modern, sophisticated women who are edgy, forward-thinking and trendy. Its products are multi-functional in order to meet the needs and wants of busy women. It is also equally big on both makeup and skincare.

new beauty brands

Hera Black Cushion, $75

Its most popular product is the Hera Black Cushion. The innovative formula features the Bright Fit Cover Powder that contains an Ultra Fine Powder Dispersion technology, which reduces the size of particles by 30 per cent. The pigment is also coated with amino acid derivatives similar to the skin’s natural protein, which allows the powder to blend in with the skin better to enhance radiance and translucency. The Double Lasting Layer Technology then helps to prolong the staying power as it forms two flexible layers (hard and soft) that are able to coat our facial contours while increasing the tenacity of makeup without drying skin. To achieve a semi-matte finish, a Matte Finish Gel is infused to mimic the effect of powder being applied on top of foundation, leaving skin feeling smooth and comfortable.