Matte pouts and lip inks may have been hogging the runway spotlight in recent months, but it’s a more modest product that’s quietly establishing itself as the real must-have in women’s handbags today: the humble lip balm. According to a 2015 report by the established market research and forecasting firm, Global Industry Analysts, Inc, the worldwide lip care market has been growing steadily and is expected to hit US$2.1 billion by 2020 – that’s a helluva lot of chapsticks.
Part of this demand is stoked by savvy consumers who want multi-tasking products that deliver maximum perks with minimum fuss – cue innovative hybrids that blur the line between lip care and makeup. Growing awareness of the importance of sun protection, especially among the younger crowd, also means that more lip balms now come with SPF. Furthermore, the current focus on health and wellness has brought with it a shift towards natural or organic formulas – not surprising considering how much lip balm actually gets eaten (by accident, of course).
Like Selena Gomez’s transformation from cherubic, squeaky clean-faced Disney tween to ultra hip yet winsome Vogue cover girl (even the Biebs can’t bring down her popularity), lip balm has gone from routine and basic to fashionable and utterly desirable. Here, 11 that meet the mark.
#1: Ultra luxurious lip balms
Packing in benefits like wrinkle smoothing, firming and sculpting, and long-lasting hydration, these have gone way beyond the basic task of keeping puckers moist.
This has five types of botanical oils, such as jojoba and pomegranate, to provide nourishing and antioxidant effects, plus ceramides to plump and strengthen the skin barrier, and prevent moisture loss.
A multi-purpose lip treatment, it contains a complex of reparative bee products like royal jelly, as well as various honeys to plump, firm and even reduce the look of nasolabial (smile lines) folds.