local skincare brand

As a beauty junkie, it’s a habit of mine to constantly be on the lookout for new, innovative brands and products. Yes, I am well aware that I am occasionally biased to Korean beauty but I’m down to try any interesting and effective product. Recently, I discovered a new local skincare brand known as Iren. I first got to know about it when I went down for a quick facial treatment that was effective and efficient at the same time (you can read all about it here).

Having to juggle various roles and responsibilities (hands up if you get what I mean), time is rarely on my side and at times, it gets difficult to indulge in an elaborate skincare routine. So when I heard about this new local brand that aims to create time-saving and multi-functional products to cater to the busy, modern women, I had to try it.

Currently, the brand offers four different products – the Massage Cleansing Cream, Skin Clear Lotion, Customised Serums and Skin Vaporizer (which will be released in March) – to create the ideal Iren routine to help you achieve clearer skin.

The routine starts off with the Massage Cleansing Cream, which is also known as “ice-cream for your skin” and is made with the brand’s breakthrough Ice-Cream Emulsifying technology formulated in Japan. The product first dispenses as a cream but once applied to skin, it turns into a lightweight oil and then to a milk to thoroughly dissolve makeup and other impurities. This unique cleanser contains active ingredients such as rosa centifolia flower extract and celabio to not only cleanse skin but to also improve overall skin health and boost radiance. It also has anti-ageing benefits, prevents inflammation and encourages skin cell regeneration and collagen production.

local skincare brand

After cleansing, apply the Skin Clear Lotion, a multi-tasker for all skin types prone to dehydration and sensitivity. This acts as a toner and moisturiser that is said to deliver eight skin benefits such as boosting hydration levels, evening skin tone and enhancing skin’s elasticity. The key ingredient in this product is known as Job’s Tears (also commonly referred to as coix seeds), which is a traditional Chinese medicine that works on the outer skin layer to regulate skin’s metabolism and restore skin’s inherent ability to heal itself.

local skincare brand

The next step: applying serums. There are a total of eight different serums that target various skin concerns such as dryness, roughness or dullness. Each serum is highly concentrated and is also infused with antioxidant-rich super fruit concentrates such as goji berry, beetroot and blueberries to restore skin’s state of health. The best part: the serums can be mixed together to suit your skin type and concerns. Since my pores are rather congested and my skin is pretty dehydrated, my therapist recommended me to use the Hydrating and Clearing Serum.

The last product in the brand’s line is the Skin Vaporizer. This portable device allows your skincare products (it is most compatible with the brand’s Customisable Serums) to penetrate into the skin more efficiently as it splits the molecules of the product into nano-sized particles, thus, optimising deep epidermis absorption. Once sprayed onto skin, a fine, well-distributed mist is dispensed.

I found that the skincare products worked well on my skin and did not cause any irritation on my skin. I noticed my complexion was a lot smoother, plumper and brighter the morning after I introduced them to my nighttime skincare routine.

Main image: showbit.com

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