You know how doctors and teachers seem to run in families? So do beauty people. Take Ashley Yong, one half of Singapore vegan brand Two Halves, which launched in Oct 2019. The 28-year-old learned about skincare and makeup from her mum.

Ashley Yong

Mum is Jo Yong, 59, former brand general manager at Estee Lauder Companies, who, in 2012, helped to launch Tom Ford Beauty in Singapore. She’s now a director at a group establishment for the beauty wholesale and retail industry, and is a consultant for Two Halves.

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So it was practically a given that Ashley would end up working in the beauty industry, doing public relations and marketing for a year at the Estee Lauder Companies. But even as she put her skills to work, she felt a strong pull to create her own skincare brand.

Two Halves spent a year formulating the essence with a lab in Japan, using skin- and eco-friendly plant-based ingredients.

With Two Halves, Ashley and Jo have created a gender-neutral, clean-beauty brand designed for sensitive skin, housed in sleek, sustainable packaging.