On how sleeping masks came about
Brian Suh (BS): “We found out that people who are deprived of sleep have duller, dehydrated skin as compared to those who get a good night sleep. Thus, we started researching on sleeping time periods and found out that our skin is the most reactive after midnight (we like to call it the golden hour). This then led to the creation of sleeping masks, which was a new category we introduced.”
The thought process when developing sleeping masks
BS: “The three key ideas we have when creating any type of sleeping masks are first, the effectiveness of the ingredients – so how they work together to purify and soothe our skin overnight. Secondly, we always ensure the texture is really comfortable and lightweight. For this to happen, we introduced the Moisture Wrap Technology. Lastly, the scent and the fragrance. We have done studies and research on how particular scents can help us sleep better and relieve our stress, which led to the creation of our patented technology known as Sleep Scent.”
Benefits of a sleeping mask that many women are not aware of
BS: “The emotional and psychological benefit it has. It really goes beyond just skincare – we place a lot of importance on helping one get a good night’s rest to enhance her skin condition. We have done a lot of research to see the effectiveness of the fragrance and how it can bring benefits to the skin. These aromas can actually have psychological and emotional benefits as well.”
On why women should include a sleeping mask in their regime
BS: “Sleeping masks are the most extensive treatment you can use on a daily or weekly basis because it works during the most optimal time period to nourish your skin. We recommend using it twice or thrice a week.”
Three sleeping masks from Amorepacific that are suitable for Singapore
BS: “As it is really humid in Singapore and there’s a very big gap between the indoor and outdoor temperature, I recommend the Laneige Sleeping Mask, Sulwhasoo Radiance Energy Mask and the Hera Aqua Recharge Mask.”
Skincare trends among Asian women
BS: “Asian women nowadays, especially the millennials, always use skincare products that have light textures and tend to layer different textured creams, serums and other skincare products. They customise their own skincare regime instead of having a fixed one.”
The skincare mistakes Asian women make
BS: “One of the things that many people tend to overlook is actually the prevention part. Sleeping masks can help recover the skin but it is better to prevent your skin from being damaged before anything else. My tip: you should always be very conscientious when applying sunscreen and ensure that your entire face is covered.”
